RUFSKIN Approved

Not entirely sure if these are even the same model - I found the photos on different blogs. But either way - the photos are gorgeous. That face... RUFSKIN Approved.

Getting dressed

Our friends at Oh La La Mag did a nice little feature on our new dress shirts. Check it out by clicking here.

Hail Mary

BRUISER jock strap

RUFSKIN APPROVED!

This image was found online and found it fitting for a Rufskin approved look. Hair please!

Re-Visit

Michael B. is the ultimate body for the mesh Rugby top. Mesh....so perfect for these hot and muggy days!

Vintage Fridays 2.0

This an ad campaign we did in the earlier part of 2008 that we enjoyed. It featured Neal, a bandanna, vintage boots and ARIS jeans.

Vintage Fridays

Welcome to Fridays.....we love finding the sexy archived images from years past like these

from Jonathan wearing a mesh brief and black leather vest. Classic!

Yes Sir

Dressing up has never been as easy as throwing on our new OFFICER shirt. Done in a super light weight sheer cotton, with expert tailoring --- a perfect fit for everyone. Available next week in Black, White and Pink.

Brazilian Wednesdays and vintage!

We are mixing Brazilian Rufskin boys with some vintage swimwear images. Photographed on location in Vitoria ES Brasil. Looking so natural in sungas no?

Model off duty

Here is Bruno - one of our models --- stopping by and hanging out in the warehouse. Shamrock printed boxers and those shoes. Yikes. He admits to not looking in the mirror before he leaves the house. As a matter of fact - he had never even seen his own back before he modeled for us. Sigh...  Boys!

Goofing around

Pedro t-shirt and Matt. That's all.

Been away

I know we disappeared most of last week...and just in case you were wondering, we were on location shooting our Fall Ad Campaign with Mr. Rick Day. The location was so remote we had no internet, no television, and no phones. I can't give away any details, but here is a shot of me and Doug (RUFSKIN President) watching during the shoot.... and a little teaser of what's to come. Get excited... it's going to be amazing!!!

From Israel with Love

Israel is a new market for us - and our partners there are working on getting some editorial presence as we speak. Love this adorable boy, yet again... in our DINO sport short.

Super

Super model Joel West, who was the first male model to ever sign a million dollar contract back in the mid-ninties, makes a sizzling appearance on the cover of Bello Magazine.  Getting soaking wet in our sold-out white DAVIS jeans, this model-turned actor and father of two looks just as good as ever.

MM Sighting

Model Mayhem is a website that is a great way for photographers to cast fresh faces. Here I found some shots of Ford model Don Hood, wearing some black RUFSKIN briefs shot by Rick Day... and also our DINO short, shot by Joseph Sinclair.

RUFSKIN sighting

Folsom Street Fair is rapidly approaching and for many men and women all over the country, it is the biggest event for them of the year. Spotted at last years event were some custom RUFSKIN chaps, and a denim thong for good measure.

Midori

RUFSKIN was a contributing sponsor for the Mr. Midori contest over the weekend in Hollywood. Here our GOGO underwear has gotten equal play time with both sexes.... 

RUFSKIN sighting

It was another gorgeous day in sunny San Diego, and what better way to spend it than poolside with friends. Love it even more when I get to see so much of our swimwear, especially at a house party. Here is Patrick in our NANDO red, Glen rocking the WOODY, and the host Keith wearing the FABIO in green. Lookin' good boys.... aren't iPhone's great.

Ring it!

Endless Summer!

On the streets of Brazil with the purple and neon ASTRO sungas. The walls in the background were too difficult not to photograph in front of.

Vintage Fridays

Tom of Laguna wearing our leather proudly. We adore him.

Jamie in the JOE

Some more photos from Alek and Steph of Oh La La - featuring Jamie wearing the JOE Black.

Sun Tax

This is a huge reason why RUFSKIN HQ is based in San Diego! As a visitor to our store from out of town asked the other day, "Does the weather ever change here in San Diego?" uh......no.

Sightings!

The infamous Robert Goold sporting a new denim jacket from our fall collection. Looking good....the jackets not too bad either.

Blacks Beach in San Diego with non black sungas from Rufskin. Hello Daddies!

The RACER hat never looked so worn! This is from a midwest buy who surely has been wearing all day on the farm!

Mas Brazil!

California Vintage in Brazil?

RUF AD...

We wanted to point out that these babies are super comfortable. We just had a friend from Brazil email us how he loves to workout in the TAMBO white/navy pants on the beach........sounds good to us!

Brazilian Wednesdays 2.0

So we placed some boys too. Shown here is on a beach in Espirito Santo wearing one of the first versions of the SKY sunga.

Brazilian Wednesdays

Recently we have been posting women we love and for one of my Brazilian posts we thought we would post one on Cristina Cordula. Originally from Brazil and a huge star in France, Christina was a huge runway star for the shows in Paris and currently hosts her own beauty show in France. Click here:

New Issue Out now!

SDPIX issue number 37 has currently hit the streets of San Diego. Check out the whole enchilada here!

Such an amazing cover I had to share. Leandro Maeder from Wilhemina - shot by Gomillion and Leupold for Blank Magazine. Simply amazing.

The other Bruno

RUFSKIN discovery, Bruno Rosa, sporting our black leather MONTY jacket. Always a classic.

Globe Trotting

RUFSKIN around the world. Here are some photos of our swimwear in Paris and Australia. Compliments of Fred Goudon and Lewis Payton.