Gay May Day Press at Gay.com

HANG WITH JOSEPH SAYERS IN CHELSEA

Y'all went gaga last week over our post about model Joseph Sayers' latest Rufskin campaign, which suggests that, like me, you'd love to spend some quality time with the blond beefcake. Well now you can—sort of. A gigantic photo of Joe (sans shirt) graces the display window of Rufskin's brand new Pop-Up store on Eight Avenue in Chelsea, which is open seven days a week (212-929-0898). Keep reading the post on Gay.com here!

Vintage Fridays revisit

We [heart] Johnny! Mr. Hazzard looks cool and collected in our RUGBY mesh top. The sunga was from a previous swim collection.

Vintage Fridays 2.0

We discovered a model on the wonderful web today wearing our TIMMY denim briefs but in our vintage distressed look. The even better thing about this photo is that it was shot by the international renowned photographer, DAVID ARMSTRONG.

Vintage Fridays!

Vintage Fridays bring us a hot and steamy shot by Rick Day with the model obviously feeling uhmm...well you know. Probably because of our underwear. LOL. We no longer have this style in stock but they are related to the STUART and have the same fit.

YVY MAG Posting

Our good friends over at YVY Mag Blog got the exclusive on our latest model find, Lior photographed by Rufskin Studio. Lior is rocking our new fringe jacket the APACHE and our new off white jeans, the WEBSTER. Take a look at more Lior here!

RUFSKIN Partner

One of our partners from Australia whose name is Michael, owner of "Wear It Out Australia," is seen here rocking the BJORN terry short at White Party. Super cute....

Brazilian Wednesdays 2.0....ahhh

We [heart] Brazil Wednesdays. Not our sunga but this is definitely an inspirational beach shot.

Brazilian Wednesdays

One of our Brazilian models, Thiago wearing the BIANCO jeans for his Polaroids shots. Nice.

Brazilian Sunga

This sunga should probably be on our Vintage Friday posting since it features a Brazilian Flag Suit we called Bandeira a few years back. Nonetheless, there is a soccer ball in it featuring a model with good legs!

Brazilian Wednesdays start

The new MARK Brazilian Sunga. Available in turquoise, white ( as shown) and orange.

Too Hot to Trot!

New swim and tees too!

If you haven't seen some of our new leather pieces, make sure you check them out here:

Gym Win!

Check out our DANILO POWER MESH Loose Tank top with contrast binding, back stripe detail and embroidery patch.

Behind the scenes

Adam, who works in our warehouse.... has to go to some great heights to pull orders. Our offices upstairs look out over the shipping department.... and I always get a kick looking out and seeing good ole Adam climbing around like a monkey. How cute is he???

RUFSKIN Family

Here are some photos of Mr Mark Lander of NYC - who is a nightlife impresario and consummate host at G Lounge... sporting RUFSKIN from black party to the beach. Visit them tomorrow for D.I.L.F. tomorrow.... their newest party hosted by Colton Ford

Mas LIOR

MOTO CROSS TEE PLEA

Check out our MOTO t-shirt inspired by the deft defying sport of Motor-cross racing. HERE!

Now a word from our sponsor.

Steven by Rick Day wearing our SAFARI CHARLY khaki stretch pants as shown in the latest Summer VMAN issue.

Monday Morning wake-up

Love this shot from UNZIPPED online - with our SAN FRAN jock in Yellow. Good morning.

Team NYC

Some fun pics from NYC last week of the team. If you are in Manhattan please swing by and check out our RUFSKIN Quickie - on 235 Eighth Avenue (at 22nd Street).

Rick Revisit

Rick Day knows how to style our duds! Shown here are the SAFARI CHARLY khaki low waist stretch pants. Ahhhh Springtime!

David W. revisit

We can't get enough of David W. from our last campaign. The Sierra Nevadas sounds like a great get away to us right now.

SWIM WIN

Vintage Fridays 2.0...Denim Lace is ACE!

Revisiting the TRUXTON denim lace up swim/brief. From Margaret Cho in Unzipped to the old school Genre Magazine. Lacing up the front has never been more sexier!

Vintage Fridays! Refresh with Mesh.

Found on the web!

Our good friend Jonathan Jesinsky photographed by Joe Oppesidano

Vintage Fridays brings us images from our past collection of sexy mesh underwear. The top and bottom images are photographed by Justin Monroe. Now all we need is a pole to dance with!

JOCK IT TO ME!

Photographed by Justin Monroe, Team Rufskin is loving how the denim DARE and SPOKE jock straps are being ummm used in these ads.

RUFSKIN Sighting

Here is San Diego local Alan - sporting the REYNOLDS neoprene and leather vest with Navy Blue leather. I've always loved black and navy

CHILE Wednesdays???? Rufskin sighting.

So...we decided stray off the Brazilian course um poco and head over to another South American Country, Chile. Here is a Rufskin customer, Roberto working out and playing in our HANS terry cloth shorts. Does South America keep getting hotter and hotter?

Brazilian Wednesdays 2.0

This singlet, The TYSON has proven to be already a winner at our NYC store. JUNIOR Magazine did a nice mention on their site. Anyone need a translation?

15/04/2010 - 18h10

Por : Irving Alves

Rufskin tem coleção completa para você usar durante esporte. Veja aqui

Grife norte-americana vai além das cuecas e oferece linha esportiva bonita e funcional

Todo mundo sabe que a prática de esportes é fundamental para uma vida saudável. O que nem todos têm conhecimento é que a hora da academia ou da corrida no calçadão não é desculpa para usar aquela roupa esgarçada e cheia de furinhos. Afinal, é preciso ter estilo até na hora de suar.

A norte-americana Rufskin tem uma linha completa de roupas pensadas especialmente para o esporte. Tem shorts, macacões, calças e camisetas.

Veja no álbum algumas peças e acesse o site da Rufskin para comprar. Eles prometem que entregam aqui no Brasil

Brazilian Wednesdays!

Our partners over at REVISTA JUNIOR in Brazil have a great website to check out. They have mentioned our gear now under their XXY column in the mixbrasil page on their site. Below is our new sheer underwear group.

19/02/2010 - 16h58

Por : Nicollas Contatto

Rufskin lança nova linha de cuecas com transparências super sexy

Transparência dominam nova coleção da abusada marca de cuecas Rufskin

A marca de underwear norte-americana Rufskin está lançando uma linha de cuecas para lá de sexy. São cinco modelos em preto ou branco que contam com aplicações de pequenos pedaços de tecidos transparentes.

O desenho das peças é bem inovador. A campanha é protagonizada pelo modelo Shawn Grieco, da Vision Models, e você pode conferir no álbum.

Rufskin APPROVED! If Rufskin was around in the 70's

Just in time for our New York Rufskin store grand opening, we stumbled upon this vintage ad for Studio 54 which is amazing! Disco, the 70's and Rufskin. Ahhhhhh!

RUFSKIN QUICKIE STORE

Sorry for the long blog delay. The Rufskin team was in NYC opening up the Chelsea location over the weekend. We had 3 days to put the store together! These will be the first of many images to follow, including our well visited opening party that was held on Sunday. Already a great success, the pop up store will have weekly shipments delivered from our San Diego warehouse to keep it fresh full of new surprises.